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Merc India's plan to go all-electric by 2030

10/12/20232 min read

Mercedes-Benz India is making strides towards electrification and sustainability. They have announced a plan to go all-electric by 2030, aligning with their global commitment to shift towards electric vehicles. This plan includes several initiatives and incentives to encourage customers to transition to electric vehicles:

1. Sustainability Fest:

In celebration of Sustainability Day, Mercedes-Benz India is hosting a 'Sustainability Fest' in October. During this event, they are offering customers various benefits for purchasing electric vehicles.

2. Incentives:

The incentives for customers transitioning to electric vehicles include:

  • Sustainability Loyalty Bonus: A one-time bonus for customers who make the shift to electric vehicles.

  • Road Tax Support: In states where road tax is applicable at the time of EV registration, Mercedes-Benz India offers a 50% road tax support.

  • Free Charging: Free charging is provided for all EV users within their network.

3. Geographical Coverage:

The road tax support is available in several Indian states, including Assam, Jharkhand, Noida, Haryana, Telangana, Kerala, Gujarat, and Madhya Pradesh.

4. Product Line:

Mercedes-Benz's battery electric vehicle (BEV) lineup in India consists of models such as EQB, EQE 500 SUV, and the updated EQS 580 luxury sedan.

5. Market Share:

As of the first nine months of the year, the company's share of EVs in India's total sales is approximately 5%, amounting to around 638 units. Despite this, Mercedes-Benz India remains the market leader in the luxury car segment.

6. Future Projections:

The company is confident that the year 2023 will be a banner year in terms of sales volumes. Mercedes-Benz India has set a target of introducing 10 new vehicles in 2023, with two of them launching in the coming month.

7. Focus on Luxury:

Mercedes-Benz India has a strong presence in the luxury vehicle segment, with a focus on high-end models. Vehicles belonging to the top-end vehicle (TEV) category, such as the GLS, S-Class, S-Class Maybach, AMGs, and EQS, continue to experience strong demand, contributing to about 25% of the company's sales volume in the first nine months of the year.

8. Collaboration with NMACC:

To enhance the luxury experience for its customers, Mercedes-Benz India has partnered with NMACC, likely to offer additional services and experiences for their high-end customers.

The company's plan to transition to all-electric vehicles by 2030 reflects the growing emphasis on sustainability and electric mobility in the automotive industry, and Mercedes-Benz India is taking several steps to encourage and support this transition among its customer base.